No more secrets?

It seems someone at the Secret Antiperspirant company reads blogs, since their new campaign "What's Your Secret" appears to be a direct ripoff of the popular PostSecret site.

However, while the original is funny, touching, and sad in equal parts and often has a cathartic effect for both the secret senders and readers, the corporate version is just trite and crass (see sample, with its odd stock photo, at left).

via