Shop RVA

Students in my socially conscious design course: Design Rebels, in the graphic design program at Virginia Commonwealth University, have chosen to create a shop local campaign in Richmond, VA as their final group project this semester: Shop RVA

After reading and discussing a wide range of articles on corporate power, the effects of marketing/advertising on society, as well as the options of ethical designers, the students had to make proposals for a community project to complete in six weeks with a $100 budget.

The class then chose one project to realize as a group. In previous years the students have created zines, talked at area high schools, and done public performance. This year the students created a campaign to promote local businesses via brochures, a website, posters, and window stickers.