"Ad Nauseum"
posted by Noah at 5:28 PM
The current (Jan/Feb) issue of Mother Jones has a great little overview of the current (sad) state of product placement. Here are a few lowlights...Worldwide product placement in all media was worth $3.5 billion in 2004, a 200% increase from 1994.
In 2005, there were 108,000 instances of product placement in television programming’Äîup 30% from 2004.
When Dateline NBC recently asked children to choose between a banana and a rock with a Scooby-Doo sticker on it for breakfast, nearly all chose the rock.
Nike logos and General Motors cars were drawn into recent DC and Marvel comics. DC says its superheroes will start pushing "a lot more health and beauty care" products.
In Instant Def, an online movie made by Snickers, members of the Black Eyed Peas work in a Snickers factory and battle an evil rapper who is a "fabrication justification of some corporation's imagination."
US Airways makes $10 million a year selling ad space on tray tables and napkins, and is negotiating selling ads on its airsickness bags.
Read the entire article here.
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