Greenwashing Grocery Graphics

The New York Times has a nice article on the greenwashing of natural food product package design:

The kind of greenwashing I’Äôm talking about is not just a fake environmental ethos. Greenwashing, it seems to me, can also describe a pervasive genre of food packaging designed to make sure that manufacturers grab their slice of the $25 billion that American shoppers spend each year on natural or organic food.

As a design shorthand, it makes subtle use of specific colors, images, typefaces and the promise of what marketers call ’Äúan authentic narrative’Äù to sell food. Especially in recent years, greenwashing has spilled out well past the organic section of the grocery store. Even the snack aisle at the gas station isn’Äôt immune.

Read the entire article here.

Via Treehugger