Sustainable Business: Craigslist

Craigslist is a breath of fresh air at the intersection of business and the internet. The privately held company goes against the grain and doesn't make maximizing profits top priority...and is still successful! A recent article in the Christian Science Monitor explains it's non-traditional approach:

... Craigslist refuses to "monetize" itself. It leaves money on the table that's there for the easy taking, analysts say. If they ran related text or display ads next to listings, for example, they could add untold millions to their balance sheet.

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Why doesn't Craigslist take advantage of these opportunities? Because its customers aren't asking for them, says Buckmaster in a telephone interview. "Our users, up to this point anyway, have not been requesting text ads or banner ads or any of those things. So that's why we haven't been adding them."

Becoming as profitable as possible isn't even a company goal, he says. "The average business operates to see what's the maximum amount of money that can be made, even if that involves taking an adversarial role toward their users or customers. We're not interested in entering an adversarial role with our users."

Read the entire article here.