Vienna Sex Change Signs

Vienna is replacing it's traditional pictorial signs with ones that challenge gender based stereotypes (showing men feeding and changing babies for example). A recent Christian Science Monitor article explains the reason for the change:

"The campaign shows familiar images in an unfamiliar way. We want the effect to be jarring in the best sense of the word," said Sonja Wehsely, the former city councilor for women's issues, at the campaign's press conference in December. "By playing with our expectations, the campaign encourages us to change the way we think, see, and act."

Read the entire article here.