File Under Greenwashing: Shell's CO2 Flowers

Shell's new "green" campaign features an image of a flower spewing factory and claims that they're doing their part for the environment by recycling waste products (like diverting CO2 to grow flowers) under the tagline "Don't throw anything away. There is no away." But Friends of The Earth Europe, beg to differ and have filed complaints in several countries claiming the ads are misleading, noting among other things that Shell "uses less than 0.5% of it's waste CO2 to grow flowers". You can read the full complaint here (PDF).


Thanks Mim!
Details via Environmental Leader