Cereal Killer

According to a recent New York Times article Kellogg will begin phasing out marketing unhealthy cereals to children under 12 over the next year and a half. Having tie-ins with licensed characters will be limited to healthier cereals as well. The self-imposed changes follow the threat of a lawsuit from the Center for Science in The Public Interest and the Campaign for a Commercial-Free Childhood. The plans for a lawsuit have now been dropped. From the article:

Susan Linn, the co-founder of the Campaign for a Commercial-Free Childhood, said Kellogg’Äôs decision to stop using licensed characters on sugary food was particularly significant. ’ÄúUntil now the industry has absolutely dug in their heels,’Äù Ms. Linn said.

In the last several years, health officials have repeatedly warned that the steady stream of food ads aimed at children is contributing to the number of overweight or obese children, which has soared over the last four decades.

Some countries have banned advertising of nutritionally questionable food to children altogether, and some members of Congress have suggested that federal regulation may be needed in the United States, too. The food industry has promised to bolster its own self-regulation.

Read the entire article here.

via Consumerist