11 US Food Companies agree to limit advertising to kids

In an ongoing shift in the way corporations market to kids, 11 major US food and drink companies have agreed to adopt new rules restricting the use of cartoon/TV/movie characters to sell their products to children. The businesses, which represent 2/3rds of kids TV food advertising will only use popular characters on their "healthier options". This change comes just ahead of a Federal Trade Commission hearing, which was to focus on increased pressure on corporations to address growing obesity problems among children.

Get more details in the AP article here.