Sicko Memo

Michael Moore recently posted a leaked memo from the Vice President of Corporate Communications of Capital Blue Cross in response to a viewing of his new film Sicko. Say what you want about Moore, his films clearly have an impact. Here's an excerpt:

You would have to be dead to be unaffected by Moore's movie, he is an effective storyteller.
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Moore's movies are intentionally intense and his objective in Sicko seems to be to revive the earlier Clinton efforts - not to achieve universal coverage with this movie, but to push the topic to the top of the agenda. He will be just as successful whether proponents mount momentum or discussion entails key stakeholders defending why it won't work.
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Ignoring its impact might be a successful strategy only if it flops, but that has not been the history of Moore's films nor the way this one appears to be headed. If popular, the movie will have a negative impact on our image in this community.
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I believe the most successful strategy will not be in attacking the movie for its weaknesses or misperceptions, but in distancing ourselves and our brand from the groups and motivations he attacks...

Read the whole thing here.