Using the power of the sun to hock convertibles

Another ironic use of natural resources to save on artificial ones. Volkswagon of Germany is using a system of solar shades to project their advertising onto consumer spaces. An innovative and intelligent way of creating interest without the use of electric backlighting. Ironically, this piece is used to hock the VW Eos convertible under the tag ’ÄúPerfeketes wetter fˆºr eine probefahrt’Äù (Perfect weather for a test run).