Cotton: From Blue to Green.

They're like a second skin and you tend to wear them till there's almost nothing left, but eventually all jeans have to die. At best you dutifully send them for donation with some narrow vision of a second life in their future, but the National Jean Company and Earnest Sewn are doing one better. For three years they've sponsored a denim drive to collect these poor castaways benefiting Cotton, From Blue to Green: recycling old jeans into insulation for homes in needy communities (1000 pairs fully insulate two homes).

Last fall, Cotton's Dirty Laundry Tour travelled to 11 colleges and universities for the third year in a row and collected over 30,000 pairs (a proud 110% increase from the previous year's efforts), and 35 Guess stores participated with in-store signage and window displays, helping to make the drive an overwhelming success and helping families suffering along the gulf coast.