Thursday, April 24, 2008

Cotton: From Blue to Green.

posted by angrylush at 2:41 PM
They're like a second skin and you tend to wear them till there's almost nothing left, but eventually all jeans have to die. At best you dutifully send them for donation with some narrow vision of a second life in their future, but the National Jean Company and Earnest Sewn are doing one better. For three years they've sponsored a denim drive to collect these poor castaways benefiting Cotton, From Blue to Green: recycling old jeans into insulation for homes in needy communities (1000 pairs fully insulate two homes).

Last fall, Cotton's Dirty Laundry Tour travelled to 11 colleges and universities for the third year in a row and collected over 30,000 pairs (a proud 110% increase from the previous year's efforts), and 35 Guess stores participated with in-store signage and window displays, helping to make the drive an overwhelming success and helping families suffering along the gulf coast.


3 Comments:

Blogger Djouls said...

I probably haven't worn a jean since 1995 ;)

Friday, 25 April, 2008  
Blogger Djouls said...

I probably haven't worn a jean since 1995 ;)

Friday, 25 April, 2008  
Anonymous Mari Vega said...

That's fantastically awesome. Yay, Denim having the retirement it always dreamed of!

I dropped by ALR Design to see if I could find that link mentioned some time back about dark background webdesigning and energy savings--strangely, the ALR homepage is black on white.

Well, I came a'looking for the info to get their logo for a page I'm making for my mom's Green Party Senate campaign, currently in process.

Thanks for the denim-happily-ever-after story, it's a good one.

Friday, 23 May, 2008  

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