Dam, say what?

Global warming might not be a new message, but here it is given renewed interest with an unseen messenger in the watery canals of Amsterdam.

Switch is MTV Network's campaign for Global Climate change, created by Ogilvy Action as a wiki-style clearinghouse for creative ways to reinvent the ways we live that "are cool for us and the planet".

In this example, what better place to create viral attention inexpensively about the rising sea levels. Inflatable hands hold up this simple message and drive the curious to www.mtvswitch.org.