Take Back The Filter: Success!

A while back I posted about an attempt to get Brita (and other similar companies) to recycle their disposable water filters, that many people use as an alternative to bottled water, and I am very happy to learn that the campaign was a success!

The Take Back The Filter Campaign has just announced that at long last Brita will be implementing a recycling program for it's water filters by partnering with Recycline (makers of recycled toothbrushes and razors). They will be collecting filters starting in January 2009 at pick up locations in Whole Food stores and also via the mail.

Full details are HERE.

Congratulations to Beth Terry who started the campaign and whose efforts made this possible!

(Why the massive effort had to be made by an individual and not just be a matter of course of running a business in today's world is another matter to address later).