Unicef Campaign in China
posted by Djouls at 1:34 AM
This is the new campaign of the UNİCEF association concerning China.A strong baseline "Don't ignore me" and a touching creation by the Ogilvy & Mather Shanghai Agency.
The sign says : Don’t ignore me.
China has over 1.5 million underprivileged children.
To help, call 020 82266673.
via commercial-archive.com
Labels: activism, advertising, children, china, design, poster, sociallyconsious
6 Comments:
Wow, that is powerful. What are the children made out of?
The children are real with make-up and "costumes".
I am so taken by this imagery. It made me want to cry. I think this needs to be done in many other countries. Children around the world are so invisible, because, oh they can't make their voices heard, can't vote, have no money, no power. Powerful imagery.
Good campaign, if i remember right, we reported about that either.
Cheers
Wow. That is really stirring. Especially since the children are made out of actual children. Haunted.
exelente campaña, una manera de concientizar haciendo uso d ela cruda realidad
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