Speak of Peace

I was sent these images from Milan, Italy, with the following note:

More than 3000 comic balloons saying "Peace" were placed on top of the city's posters: now from the mouth of every single testimonial comes one single message. The promotions don't scream "cheap" or "new" anymore - "peace" became the key word this Christmas.

Pace, paz, paix, frieden, as-salaam, shalom, he ping, heiwa and mir. Different ways of saying the same thing: Peace.

Peace was the subject of a guerrilla operation to promote the social role of graphic design. The pacifist campaign hit the outdoor posters of Milan, Italy, between the 19th and 21st December, with explicit peace messages.

A silent army of socially concerned designers wishing to do raise awareness of social issues put up one of the most interesting operations of guerrilla graphics to have happened recently in the city of Milan. A universal wish for a peaceful Christmas, to be understood in every part of the world.

The project is a part of Good 50x70.