The Church of Now

Obama's inclusion of "nonbelievers" in his inaugural address reminded me of a project I worked on a few years ago. My friend Andy Deemer asked me if I would help him out with My God a documentary he was making about starting a new religion. One of the two people whom he had chosen to follow in the film was Josh Boden, who had created The Church of Now (also know as Nowism), which featured such tenants as "Laughter is a MUST!" and "Everything is contextual". This punk rock styled anti-religion, which had meetings in bars, needed a graphic identity so I was hired to do some branding concepts. Playing off of the irreverance of the concept, the aesthetic of punk rock show flyers, and the language Josh was using to describe his "church" I developed a series of initial concepts (shown). They went over quite well with Josh, though sadly the church never really caught on and I don't think the designs were ever used. The film is currently in limbo as Andy works on other projects, including promoting Poultrygeist, which he produced for Troma recently, though he has plans to return to My God eventually.