Fine Under: Not All Advertising Sucks
posted by Noah at 11:02 PM
Even though I'm generally disgusted by the increasing intrusion of large scale commercial advertising onto every imaginable surface, I was pleasently surprised on my brief trip to Washington DC yesterday to discover some in the tunnels between the stations that was actually quite delightful. A series of lighted stills move by at just the right pace to create a short animation. The ghostly images appear with no warning and are rather eerie in their silence (perhaps not the best effect for every product), but also brought on a childlike sense of glee in seeing the classic zoetrope effect at that scale. I'd love to see what an NGO or artist could do with this medium.
I found this video of it on YouTube, though it's really much more dramatic in person...
I found this video of it on YouTube, though it's really much more dramatic in person...
Labels: advertising, animation, public, subway
6 Comments:
it still IS terrible. please take down the video.
Ha - funny to see this posted here. My very good friend founded the company that does this. He wrote the patent, too. See http://www.submediaworld.com and http://spodek.net/technology.html
I'd definitely love to see artists' work used this way.
It's clever to be sure. But it's still intrusive advertising. If it were used for non-commercial purposes, I'd probably be very impressed, though.
Kind of reminds me of that scene from Charlie and the Chocolate Factory: "There's no knowing where we're rowing..."
http://www.youtube.com/watch?v=N6j25yIPUlE
Rip off of a graffiti artist in London who did a series of moving animals on train track walls. Still looking for the link on http://www.woostercollective.com
http://www.youtube.com/watch?v=9jBSicVwOkM
http://www.youtube.com/watch?v=DpO0VOBLLh4&feature=related
not a great video but you get the idea
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