Selling Sex
posted by Noah at 10:22 AM
We all know that advertisers use sex as their default tool (ahem) for selling stuff when they don't have any smarter ideas, but when 100+ recent "sexy" ads are strung together by Creative Bits it's actually shocking to be reminded how sexist and pointless so many of them really are...
The individual ads have also been compiled on their blog HERE. Definitely take a moment to scroll through, it's fairly overwhelming.
The individual ads have also been compiled on their blog HERE. Definitely take a moment to scroll through, it's fairly overwhelming.
Labels: advertising, sex, video, women
2 Comments:
i really enjoyed the Photoshopped nipples...(!)
but seriously, that is very sexist, and demeaning to females.
Watching this I felt more and more grumpified about being female, and what advertising like this means to women everywhere (i.e. impossible standards).
It's interesting that there is so much sex in advertising, especially given a recent study in the book Buyology. Using brain scans and measuring neurological reactions in various parts of the brain when exposed to advertising stimuli, they where able to determine advertising effectiveness- and found that sex in advertising does not actually sell more. They also discovered that cigarette warning labels only INCREASE cravings to smoke, rather than deter them.
It's an interesting read, I highly recommend it.
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