Project Winterfood - A Local Food Event

Once a year I teach Design Rebels, a course on socially conscious design that I created for Virginia Commonwealth University's Graphic Design department. As part of the class the students are required to create a real world group project, based on the themes of the class, that reaches into the community beyond the school. This year the class decided to focus on the issue of local, in season food. They're creating an art exhibition called Project Winterfood that will give people in the area a fun way to learn more about what grows in the area in the winter and why it's important to eat locally grown food. Here are the details from their press release:

PROJECT WINTERFOOD

What is it?
Project Winterfood is a local food resource, art exhibition, and benefit event. Project Winterfood was created by a group of VCU Graphic Design students to help share and preserve the culture of food in our Richmond community. The students who organized the event know how easy, practical, and beneficial it is to utilize local food options. With the help of some community partners, we are excited to share this knowledge with the public.

Project Winterfood will house a fascinating art exhibition made up of work that celebrates three winter foods: apples, spinach and sweet potatoes. The artwork has been donated by local artists and will be on sale during the exhibition. All proceeds from the artwork will go to benefit non-profits who are working to make a positive difference in the Richmond community.

At the event, there will be a gathering of partners involved in the Richmond area food community to answer questions and share information about local food options, resources, and benefits. Visitors will be able learn more about how they can easily enjoy food from local farms as well as restaurants that use locally sourced ingredients. The community partners include such local businesses as the Farm to Family Veggie Bus, Dominion Harvest, and many more to come, which will be included on the website as the project comes together.

During the event there will be live fiddle music, sample & tasting booths, and delicious coffee provided by Rostov’Äôs Coffee & Tea. Each visitor will leave with a complimentary take-home brochure designed by Project Winterfood. The brochure will contain information & resources as well as recipes that include the three featured winter foods.

After the event, the artwork will be on display in Gallery 5 throughout the month of December. It can be purchased during that time as well.

Why is it important?
The team at Project Winterfood is passionate about sharing and preserving food culture. It is our mission to share with others in the community how easy, accessible, practical, beneficial, inexpensive, and fun it is to utilize local food options. Project Winterfood is reaching out to everyone’Äî those who already enjoy farm fresh foods and those who have heard the phrase ’Äúeating locally’Äù without getting a chance to learn what it’Äôs really all about.

The Project Winterfood event will present seasonal winter produce in a unique way that creates a memorable, informative, and fun experience.

Event + Art Exhibition
December 2nd, 2009
7-10 PM
1509 West Main Street

Continued Art Exhibition
December 4-31st, 2009
Gallery 5, 200 W. Marshall St.

More information and updates can be found on their website HERE.