Spotted in India: Beyond Billboards
posted by Noah at 8:00 AM
I recently spent two weeks in India, specifically parts of Goa, Hampi, and Mumbai. The majority of the areas I stayed in though were smaller villages and towns and one of the first things I noticed was that the only places that were recently painted were buildings (often small businesses) that were entirely covered in advertising. Considering how rundown the majority of the buildings were, I could see the appeal in a free paint job, even though in most cases the ad overwhelmed any other signage for what the building contained (and was usually completely unrelated). Interestingly when the ads were no longer under contract in many cases the words and logos were just obscured enough to make them illegible, but the main components of the design remained (sorry I didn't manage to photograph any of theses, they were actually quite visually intriguing). 



Labels: advertising, billboards, india, travel














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