Hope - Obama - Tbox

After this ad from the Turkish bank Garanti, it's now the turn of the Turkish clothing brand T-Box to copy Shepard Fairey's poster "Hope".

The ad says : "Hope Dedik". in Turkish, "hop dedik" means "we said : enough !", but with a word play it says "we said : hope". "Our only hope is T-Box".





















By the way, concerning the Garanti ad, President Obama was in Istanbul last week and he must have been surprised to see his portrait like that all over the city.

The Church of Now

Obama's inclusion of "nonbelievers" in his inaugural address reminded me of a project I worked on a few years ago. My friend Andy Deemer asked me if I would help him out with My God a documentary he was making about starting a new religion. One of the two people whom he had chosen to follow in the film was Josh Boden, who had created The Church of Now (also know as Nowism), which featured such tenants as "Laughter is a MUST!" and "Everything is contextual". This punk rock styled anti-religion, which had meetings in bars, needed a graphic identity so I was hired to do some branding concepts. Playing off of the irreverance of the concept, the aesthetic of punk rock show flyers, and the language Josh was using to describe his "church" I developed a series of initial concepts (shown). They went over quite well with Josh, though sadly the church never really caught on and I don't think the designs were ever used. The film is currently in limbo as Andy works on other projects, including promoting Poultrygeist, which he produced for Troma recently, though he has plans to return to My God eventually.

I Melt For No One?

Am I the only one that finds this deeply disturbing on many levels?

Chinese Anti-Branding Efforts

The Wall Street Journal reports on attempts by the Olympics organizers in China to strictly enforce sponsorship rules:

"To ensure that only the companies that pay millions of dollars to be official Olympic sponsors enjoy the benefits of exposure in Olympic venues, organizers have covered the trademarks of nonsponsors with thousands of little swatches of tape.

In media centers, dormitories and arena bathrooms, pieces of tape cover logos of fire extinguishers, light switches, thermostats, bedroom night tables, soap dispensers and urinals. The Taiden Industrial translation headsets in a large conference room have had their logos covered, as have the American Standard faucets in the bathrooms nearby, and the ThyssenKrupp escalators down the hall."

Read the entire article HERE.

Thanks Megan!

This interview is brought to you by...

Author Lucas Conley "discusses" branding with Stephen Colbert on a recent episode...



via The Anti-Advertising Agency

ALR in Dynamic Graphics

Logos my company designed for The Green Glass Co. and Richmond Peace Education Center (as well as a few select words from me) appear in the current (June/July) issue of Dynamic Graphics magazine article "Death of A Logo", describing the process of logo redesign. It's on stands now.

UPDATE: You can now read the article online here.