Spotted in India: Indo-Pak Peace Project

I arrived in India on New Year's Day and was pleasantly surprised to learn about Aman Ki Asha, a new Indian Pakistani peace project initiated by The Times of India and the Jang Group. I spotted these giant signs in Mumbai and saw this entertaining ad on the local TV...

International Vegetarian Union

The ad reads "Vegetables are all your body needs"

Enough to make you quit the meat?






Advertising Agency: JWT Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
Published: August 2009




via.

Gaza: This Is Not A Reality Show

Eight human rights organizations in Israel have come together to produce this video to mark the second year of closure of the Gaza Strip...

(English)


(Hebrew)

A Drink To Die For

The L'Desh Fresh campaign for bottled water is not what it initially appears to be...



More info from the creators of this campaign for Water Partners can be found HERE.

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Linkage: Art Crimes and Clothing Punishment

The Onion Network is looking for socially conscious design and marketing partners.

Does the gay flag need a makeover?

Getting the word out with mud stencils (image shown).

What to do with reusable bags, when they're used up. Thanks Mim!

A hand-cranked eco-vibrator for the ultimate environmentalist. Thanks Leah!

Would you wear the same dress every day for a year if it was for a good cause? via

Making a barrel monster will get you arrested in North Carolina (image shown) Thanks Carlos!

Who doesn't like free books?

What do Starbucks & Walmart have in common?

An introduction to the Stop Starbucks campaign from Brave New Films...

A Gaythering Storm

A brilliant parody/response to the ridiculous & hateful anti-Gay Marriage "Gathering Storm" video...

A Gaythering Storm from Jane Lynch

If you haven't seen it, here's the original commercial...




via

UPDATE: My friend Phil just pointed out the equally entertaining parody made by Steven Colbert...

50 Cars or 1 Bus

A Swedish bus company takes the environmental math of cars vs buses literally...



via

A literal ocean of plastic bags...

Another great animated short from the folks at Free Range Studios to promote the anti-plastic bag campaign of Save The Bay...

Syke: Energy Drink for Smokers?

A recent article in the local free newspaper Style Weekly tipped me off to a curious underground campaign focused at young people in Virginia. It's for a new energy drink called Syke (which is not currently available in stores), but is being hyped as an extreme beverage that is "a secret blend of awesomeness and chemically engineered ingredients to help you live life faster." But all is not right in the land of Syke, and Style reveals that the campaign is actually a creation of the Rescue Change Social Group, "which develops programs to get young people involved in healthier lifestyles". Indeed over the coming months Syke, which is sponsoring actual music concerts, will get revealed as a dangerous product and eventually the "company" that makes it will be publicly shamed as part of what is a multi-phase anti-smoking campaign aimed to get under teens radars by having Syke be a metaphorical stand-in for cigarettes. Will it work? Style is skeptical. I'm intrigued to see where it goes, but the challenge of connecting the dots for their audience does seem massive. What do you think, is Syke the future of social marketing to teens?

Read the entire Style article HERE.

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Smells Clean

The Reality campaign continues its series of entertaining "Clean" Coal commercials...

Take Back The Filter: Success!

A while back I posted about an attempt to get Brita (and other similar companies) to recycle their disposable water filters, that many people use as an alternative to bottled water, and I am very happy to learn that the campaign was a success!

The Take Back The Filter Campaign has just announced that at long last Brita will be implementing a recycling program for it's water filters by partnering with Recycline (makers of recycled toothbrushes and razors). They will be collecting filters starting in January 2009 at pick up locations in Whole Food stores and also via the mail.

Full details are HERE.

Congratulations to Beth Terry who started the campaign and whose efforts made this possible!

(Why the massive effort had to be made by an individual and not just be a matter of course of running a business in today's world is another matter to address later).

30 More Resons

If you didn't already have enough reasons to vote for a change in the coming election, 30 Reasons is providing a daily additional one from October 7th to November 4th. Each day a new downloadable poster by a different graphic designer (many of them by familiar names like Milton Glaser and Chaz Maviyane-Davies) is posted. You can even sign up to be notified as new ones are added. Check them out HERE.

Thanks Mica!

Blog Action Day: October 15th

The second annual Blog Action Day is fast approaching. This year the topic is Poverty. The folks behind the campaign are hoping to harness the power of blogging to get a global dialogue on big issues. Bloggers are encouraged to sign up on the Blog Action Day site and then make a poverty related post on October 15th (and even donate that day's ad revenue to a related charity).


Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.

Cancer Isn't Cool

Apparently it is possible for cancer to be funny after all. The massive Stand Up To Cancer research campaign, which has coordinated an awareness event with all three major US television networks on September 5th, has enlisted some familiar faces to help get the word out in surprisingly amusing ways...






via Micawaves

Take Back My TV

Take Back My TV is a campaign to get TV manufacuturers to take responsibility for recycling the products they create, especially as more and more are being discarded in anticipation of the impending change to digital only broadcasts. Find out more HERE.

Brita Filter Recycling Campaign

Beth Terry has started a grassroots campaign on her Fake Plastic Fish blog to encourage Brita, the popular water filter manufacturer (owned by Clorox), to take back and recycle their used filters. Get the details and find out how to get involved HERE.

Thanks Jessica!

Think Outside The Bottle

It's nice to see that America's obsession with bottled water is finally waning. Think Outside The Bottle is a pledge campaign which encourages the drinking of tap water. They've already nearly reached their 25,000 person goal, but hopefully they'll set the bar a bit higher once it's been met.

Thanks Cally!