Spotted in India: Coke Tree

Since I was in a more Christian part of India shortly after Christmas, there was still a lot of holiday related decoration up everywhere. In one town I saw this large faux Christmas tree covered in soda cans. I was hoping it was just a nice bit of recycling, but upon closer examination the decoration was clearly an advertising ploy as it was covered in only pristine Coca-Cola cans. Coke was also advertising their classic (white skinned) Santa Claus on billboards throughout the area as well.