Monday, January 05, 2009

Fine Under: Not All Advertising Sucks

posted by Noah at 11:02 PM
Even though I'm generally disgusted by the increasing intrusion of large scale commercial advertising onto every imaginable surface, I was pleasently surprised on my brief trip to Washington DC yesterday to discover some in the tunnels between the stations that was actually quite delightful. A series of lighted stills move by at just the right pace to create a short animation. The ghostly images appear with no warning and are rather eerie in their silence (perhaps not the best effect for every product), but also brought on a childlike sense of glee in seeing the classic zoetrope effect at that scale. I'd love to see what an NGO or artist could do with this medium.

I found this video of it on YouTube, though it's really much more dramatic in person...

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