bios

• noah scalin
  

  A graduate of the NYU Tisch School of The Arts, Noah is a lifelong activist (whose first protest marches were spent in a stroller and then on roller skates).

  The former art director of independent movie studio Troma Entertainment and international clothing company Avirex, Noah used his experience with youth marketing and passion for grassroots activism to create his own ethically driven firm.

  Noah’s work at ALR has gained international exposure in over two-dozen books and is frequently featured in design publications, including How Magazine’s “Good Company” cover story Jan/Feb 2006. Noah also developed a course on socially conscious design for Virginia Commonwealth University and founded a long running community supported agriculture group in Richmond, Virginia.

  SKULLS, a book based on his award-winning blog Skull-A-Day, was published in October 2008 by Lark Books.

• mica scalin
  

  Mica Scalin is specialist in marketing, communications and digital media creative development. She is the VP Marketing and Communications for the not for profit record label, JDub and a fellow at Douglas Rushkoff’s Institute for Applied Memetics. For three and a half years she worked at Showtime Networks developing multi-platform digital marketing campaigns for television series including Dexter, Nurse Jackie, United States of Tara, Californication, Weeds, The L Word and The Tudors. She has consulted for CBS program marketing and CBS Interactive and was one of the first producers for NBC Universal’s Digital Studios. She has 10 years experience developing cutting edge new media strategy from grassroots to mainstream and creating powerful fan advocacy initiatives that generate buzz, drive traffic, create revenue and optimize organic search. She has been a speaker at workshops and panels on video distribution, collaborative working processes, authentic communication and social marketing at Business Development Institute, CableFax and NYU. Her projects have been featured in WIRED Magazine, The New York Times, Variety.com.

• jo lord
  

  Jo is an advertising copywriter and magazine writer with more than 20 years’ experience working for clients across the country and around the corner. Her experience includes equal parts producing big ideas and writing print, TV, radio, packaging, videos, websites and fabulous articles for a bunch of publications.

  Jo loves working with ALR because, in Noah, she’s found a kindred spirit who’s also a big fan of Mother Earth. She appreciates that he gets why she’s a vegetarian, drives a tiny car, takes two-minute showers, frets about electronics in landfills, worries about the polar bears and stays up until all hours wondering which is truly better, paper or plastic.

• Sherry Petersik
  

  Sherry’s experience as a copywriter at four major New York City advertising agencies has allowed her to hobnob with celebrities on Got Milk photoshoots and win her fair share of shiny awards. But naming is truly her passion and over the past two years she has collaborated with international clients like Frito Lay, Stanford University, and the Sydney Opera House while naming everything from video games to vacuum cleaners. When Sherry isn’t drumming up monikers for a new company or an up and coming product, she can probably be found eating something local and organic in Noah’s kitchen or playing with her dog Hamburger in her suburban backyard.