bios

• mica scalin
  

  Mica Scalin is specialist in marketing, communications and digital media creative development. She is the VP Marketing and Communications for the not for profit record label, JDub and a fellow at Douglas Rushkoff’s Institute for Applied Memetics. For three and a half years she worked at Showtime Networks developing multi-platform digital marketing campaigns for television series including Dexter, Nurse Jackie, United States of Tara, Californication, Weeds, The L Word and The Tudors. She has consulted for CBS program marketing and CBS Interactive and was one of the first producers for NBC Universal’s Digital Studios. She has 10 years experience developing cutting edge new media strategy from grassroots to mainstream and creating powerful fan advocacy initiatives that generate buzz, drive traffic, create revenue and optimize organic search. She has been a speaker at workshops and panels on video distribution, collaborative working processes, authentic communication and social marketing at Business Development Institute, CableFax and NYU. Her projects have been featured in WIRED Magazine, The New York Times, Variety.com.